Outdoor high brightness advertising machines are a common way of advertising on the streets, which are more eye-catching than traditional advertising. Nowadays, more and more products are inseparable from technology, and they are products of the combination of social development and technological progress. In the advertising industry, outdoor high brightness screen advertising machines are a typical representative. It presents comprehensive information resources on the display screen of outdoor LCD advertising machines, allowing specific audiences to be exposed to the broadcast content and achieving targeted dissemination effects.
Since the birth of outdoor high brightness advertising machines, they have attracted much attention, and the increasing number of scenes where outdoor high brightness advertising machines are installed is enough to demonstrate their importance. Due to the fact that most advertisements in public places in China are in the early stage of digitization, the level of informatization in the outdoor high brightness advertising machine industry is very low, and the most headache inducing problem for outdoor high brightness advertising machine operators is how to attract the attention of the audience.
When people can easily obtain any desired information through handheld devices, the audience's interest in outdoor highlight advertising content will correspondingly decrease, leading to a sharp decrease in the influence of digital signage content. Currently, under the influence of the wave of informatization, the popularity of portable devices such as smartphones and tablets is constantly increasing. With these portable smart devices, people can access information of interest anytime and anywhere. For outdoor high brightness advertising machine operators, competing for the attention of target customers is the key point of the problem. How can we still catch the audience's attention, attract their attention, and win their pause and stop in the context of easy access to information? The answer is simple, it simply means providing unique and unique content that sets them apart, especially information they cannot obtain from elsewhere.
In fact, the content of the vast majority of outdoor high brightness advertising machines belongs to the relatively "safe" type, rather than the most interesting. Based on our most common advertising machine that displays weather conditions, in the vast majority of cases, this information does not have much appeal or practical use. In many practical situations, the general audience is those who have just entered indoors from outside and are already very familiar with the weather conditions outside. In addition, the vast majority of people have smartphones, which can provide detailed weather information for people. Therefore, when constructing content for outdoor high brightness advertising machines, it is necessary to fully consider two factors: network capability and existing environment, and build knowledge-based and entertaining content related to the brand based on these factors.

We can establish partnerships with content creators to provide unique and unique content for outdoor highlight screen advertising machines. Of course, don't forget to consider the factors of the surrounding environment, as well as the mentality and behavior of the target audience. For example, comedy works have a medium to long dwell time in almost any environment, which seems to provide us with a way to collaborate with popular comedy video websites. By using comedy content to create custom content that suits you, you can attract viewers and guide them to establish connections with your network.
Only innovation can drive development. In addition to focusing on content, high brightness LCD advertising machines should also develop towards interactivity, networking, and intelligence. The built-in port of the outdoor high brightness advertising machine can connect more sensing systems, such as cameras and human infrared sensing, so that it can automatically track crowds and push relevant information, or collect various environmental information in real-time and report it to the system. It can also provide free WiFi access, so as to directly push coupons and other business information to surrounding mobile phone users. Mobile phone users can use GPS, indoor location positioning, QR code and other technologies to collect interesting content in real time, or users can remotely control LCD advertising machines for interaction based on their phones. There are also more functions that can be added to outdoor high brightness advertising machines to improve interaction between people and advertising machines, and maximize the value of outdoor high brightness advertising machines to users.
Ruxin Gaoliang is committed to creating long-term value for our customers. We are a high-quality domestic LCD display manufacturer with 13 years of experience in research, development, production, and sales, specializing in various types such as high brightness screens, bar screens, and small-sized LCD screens. We provide one-on-one professional services for you.