China is a major infrastructure country, known as the "infrastructure maniac". Currently, the total length of highways in China has exceeded 130000 kilometers, surpassing the United States and ranking first in the world. In terms of traffic volume, as of July 2018, the total traffic volume of high-speed trains in China was 91.713 million, a year-on-year increase of 7.9%; From January to July, the total traffic volume on highways was 6182.45 million vehicles, a year-on-year increase of 9.4%. Especially in the economically developed Yangtze River Delta and Pearl River Delta regions, the demand for highways is even greater. For example, the Guangzhou Shenzhen Expressway, which connects Guangzhou and Shenzhen, is the highway with the highest traffic volume in China, with a daily traffic volume of about 500000 vehicles.
From this, it can be seen that the daily traffic volume on highways is very large. Therefore, outdoor high brightness LCD advertising machines set up at the entrance of highway toll stations have become a very effective advertising communication tool. They can continuously spread advertising information to passersby 24 hours a day, which has an excellent effect on enterprise promotion and product dissemination.
Unlike other high-speed advertising dissemination methods, outdoor advertising machines at toll booths are display devices that can achieve multimedia communication and interaction. They can vividly and vividly display product information to drivers and passengers, possessing unparalleled performance compared to other advertising spaces. Next, the editor will take you to understand the advantages of high brightness LCD advertising machines at high-speed toll stations.
1、 Not afraid of changes in the external environment
As an outdoor commercial display device operating in the suburbs, the advertising machine at the high-speed toll station has good waterproof and heat dissipation technology, and its protection level has reached the IP65 dust and waterproof standard. Capable of withstanding different climate conditions outdoors, ensuring the most fundamental performance requirements. Not only that, the device itself has strong moisture-proof, temperature resistant and other performance, which can prevent water vapor condensation and keep internal components always dry. Simply put, this is a device that can withstand both heat and sun exposure, as well as withstand low temperatures and wind and frost, always maintaining high definition, brightness, and vivid colors, ensuring all-weather and all-time display and promotion effects. Even in suburban areas like highways, it can still provide the most stable information content dissemination for advertisers.

2、 Multifunctionality and timeliness
Firstly, the advertising machine at the high-speed toll station can display vehicle information, fees, and voice broadcasts, allowing drivers to see the charging basis for their own vehicle conditions, reducing conversations with toll collectors, thereby saving time and increasing the speed of vehicle passing through the station. At the same time, advertising machines at high-speed toll stations can also achieve connection control through the Internet. As long as they are in a connected state, they can control their displayed content at any time and complete real-time replacement of dissemination content. Ensuring efficient and stable dissemination of content, thereby maximizing the value of advertising information.
3、 The most valuable highway advertising space
The advertisements on highways are quite diverse, which can be displayed through physical objects or spread through banners. However, both of these methods are flat displays, only visually appealing, and have a poor attraction effect on people. The advertising machine at the high-speed toll station is different from ordinary advertising spaces. Its advertising attributes are diverse, and it can fully consider various advertising resources. The dissemination effect can be better through the display screen and audio equipment, attracting passengers to watch when passing the station. Moreover, due to its interactive function, the nature of advertising can also become hidden, and advertising implantation can be completed during the fun display process, perfectly realizing a device+N advertising forms and modes, and achieving the goal of diversified communication methods.
Outdoor high brightness screen advertising machines at highway toll stations can bring better communication methods for advertising on highways, which is of great significance for commercial information dissemination. In the future, the application of advertising machines at highway toll stations will also increase, gradually being placed at the entrances and exits of various regions, and presented to passing drivers and passengers in more diverse creative ways, making contributions to the dissemination of commercial information on highways.
Ruxin Gaoliang is committed to creating long-term value for our customers. We are a high-quality domestic LCD display manufacturer with 13 years of experience in research, development, production, and sales, specializing in various types such as high brightness screens, bar screens, and small-sized LCD screens. We provide one-on-one professional services for you.