Nowadays, outdoor high brightness LCD advertising machines are as common as televisions, and can be seen in various fields such as municipal construction, advertising media, intelligent public transportation, and so on. Since it has become so popular, the question to consider when choosing is how to better leverage the potential of outdoor high-definition advertising machines. Its role is undoubtedly to attract the attention of the audience and promote widely for businesses. The ways in which high brightness display advertising machines attract audiences can be roughly summarized into two points:
The position of the advertising machine: Placing it in the correct position is also the most crucial point. The above methods can be used by different outdoor media according to their own characteristics, but placing them in the correct location is suitable for all forms of outdoor media. Resources that are misplaced are wasted resources. Outdoor high brightness screen advertising machines can only maximize their reach to the target audience when placed in the correct position. The most important thing for advertisers in the process of placing outdoor high brightness advertising machines is to determine the placement location of the outdoor high brightness advertising machines. It is not an exaggeration to say that the correct position of outdoor high brightness advertising machines determines their success or failure.
The content of the advertising machine: Creating a meaningful impression: Paul, a renowned American neurologist? McLean believed that the human brain has three parts: the reptile brain, the mammalian brain, and the neocortex. Among them, the reptile brain acts as a filtering mechanism. In addition to automatically performing routine tasks such as breathing and heartbeat, the reptile brain also automatically ignores all "routine" information and does not transmit it upwards to the mammalian brain and neocortex, interfering with them.
So the first key to attracting audiences with outdoor high brightness advertising machines is to create a meaningful impression, while breaking conventions, being meaningful, and creative is an important breakthrough point. Otherwise, even if these advertisements flash in front of the audience, they will be filtered out by the reptile brain, and the audience will feel "completely unaware". Make good use of the "magic" of stories: According to authoritative research, most of the most popular advertisements among consumers tell stories in their advertisements. So, in order to attract the audience's attention, storytelling is an important strategy for outdoor high brightness advertising machines. No one doesn't like listening to stories, the dramatic and emotional factors of the story are the key to the audience's inner world.
Whoever can tell a good story with their outdoor high brightness screen advertising function can win the hearts of the audience. The most typical example is NetEase Cloud Music, which tells a story about "us" on the subway, and behind each sentence is a story. Not only did it quickly draw the audience's attention to its brand, but it also became a classic case that cannot be bypassed in subway advertising.
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