As the name suggests, an outdoor advertising machine is a type of machine that places advertisements in the form of outdoors. Outdoor advertising machines can be seen in places such as subways, airports, bus stops, etc. So what are the functions of installing them in these places? Taking bus stops as an example, let Ruisheng's editor briefly introduce the function of installing outdoor advertising machines on bus stops:
Outdoor advertising machine
1. Long propagation time
The outdoor advertising machine is installed at the bus stop, allowing the media advertisement to spread 24 hours a day, which is incomparable to other advertising media.
2. Outdoor uniqueness
Bus stop advertising has unique outdoor advertising characteristics. Bus stop advertising has become an important media for outdoor advertising on both sides of urban roads, and has a significant position in advertising dissemination.
3. Good dissemination effect
Outdoor advertising machines are set up at bus stops, usually with illustrations and text, and can publish detailed information about advertising products. In addition, station signs are fixed carriers, allowing waiting or passing passengers to have a detailed understanding of the advertising content, resulting in a better advertising reach rate.
4. The price is relatively low
Outdoor advertising machines are set up at bus stops and are relatively inexpensive compared to other media.
5. Selective
Bus stops are distributed in various areas of the city, and advertisers can choose to publish them throughout the city or in local areas based on their advertising dissemination goals and funding situation, thereby increasing the targeted advertising dissemination.
6. Wide audience
Outdoor advertising machines are set up at bus stops, located in bustling areas with a large number of passengers. At these bus stops, waiting passengers, passengers, pedestrians, cyclists, and drivers can all see the advertisements posted on them, which has the advantage of a wide audience.